Brennan is responsible for providing CEM strategic direction to Empathica’s North American clients. His leadership in customer experience management includes the design and content of new implementations, dynamic road-mapping, unique consumer insights, and ongoing program optimization. He focuses on a consultative approach that provides clients with clear direction and innovative solutions to increase customer loyalty, build brand advocacy, and ultimately drive financial performance.
Brennan leverages over 10 years of experience within the CEM industry, primarily focused on the retail and food service sectors. During his tenure, he has made significant contributions to new sales and business development, in addition to program and product evolution. Notably, he spearheaded Empathica’s business expansion into Europe by establishing a permanent office and thriving client base in the United Kingdom.
Brennan graduated from The University of Western Ontario with a focus on Economics and Industrial Relations.