Wave 1 2010 Key Trends

The below numbers are from the Wave 1 2010 – Empathica Consumer Insights Panel. Results from Empathica’s Consumer Insights, led by Dr. Gary Edwards and Empathica’s Consumer Insights’ team, are based on outbound Internet surveys with Empathica’s growing Insights Panel, derived from more than 30 million consumer surveys per year. Results have been weighted to reflect latest Census distributions in the U.S. and in Canada, including Region, Gender, Age and Income.

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One in Three Consumers Feel Their Financial Situation Will Improve

What are the Top Concerns for Consumers?

Majority of Consumers Spend Less

Regional Differences of Those Reporting Reduced Spending

Consumers Spend Less on Luxury Goods

Women Cust Their Spending More Than Men

Women Twice as Likely to Not Dine Out at a Restaurant Compared to Men

Women More Enticed to a Restaurant if They Have a Coupon

Woman are More Forgiving of Bad Restaurant Service Than Men