Wave 1 2010 Key Trends

The below numbers are from the Wave 1 2010 – Empathica Consumer Insights Panel. Results from Empathica’s Consumer Insights, led by Dr. Gary Edwards and Empathica’s Consumer Insights’ team, are based on outbound Internet surveys with Empathica’s growing Insights Panel, derived from more than 30 million consumer surveys per year. Results have been weighted to reflect latest Census distributions in the U.S. and in Canada, including Region, Gender, Age and Income.

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• Consumers Sentiments of Their Financial Situation
• Top Consumer Concerns
• Majority of Consumers Spent Less in 2009
• Regional Differences in Consumers Who Have Reduced Spending
• Consumers Spend Less on Luxury Goods
• Only 4 Industries Not Impacted by Spending Differences Between Genders
• Women Cut Their Spending More Than Men
• Women Twice as Likely to Not Dine Out at a Restaurant Compared to Men
• Women More Enticed To a Restaurant if They Have Coupons
• Women are More Forgiving of a Bad Restaurant Experience