Wave 1 2011 Key Trends

Empathica Consumer Insights Graphic Summary

The below charts and numbers are from the Wave 1 2011 – Empathica Consumer Insights Panel. Results from Empathica’s Consumer Insights, led by Dr. Gary Edwards and Empathica’s Consumer Insights’ team, are based on outbound Internet surveys with Empathica’s growing Insights Panel, derived from more than 30 million consumer surveys per year. Results have been weighted to reflect latest Census distributions in the U.S. and in Canada, including Region, Gender, Age and Income.

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• Grocery Trends in U.S. & Canadian Markets
• Older Consumers Want Smiles, Younger Consumers Want Stores to Know Their Names
• Good Experiences Drive Customer Shares
• How Consumers Feel About their Primary Grocery Store
• Grocery Experience: Consumer Importance vs. Actual Experiences
• Americans More Presimistic about Economy
• Factors of a Grocery Store that Consumers say “Always” meet their Expectations
• Factors of a Grocery Store that Consumers say “Never” or “Only Sometimes” meet their Expectations
• Grocery Store Spending Intentions