Wave 1 2011 Key Trends

Empathica Consumer Insights Graphic Summary

The below charts and numbers are from the Wave 1 2011 – Empathica Consumer Insights Panel. Results from Empathica’s Consumer Insights, led by Dr. Gary Edwards and Empathica’s Consumer Insights’ team, are based on outbound Internet surveys with Empathica’s growing Insights Panel, derived from more than 30 million consumer surveys per year. Results have been weighted to reflect latest Census distributions in the U.S. and in Canada, including Region, Gender, Age and Income.

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Grocery Trends - Grocery Aisle Infographic

needs of older versus younger consumers


Good Experiences Drive Customer Share

How Consumers Feel About Their Primary Grocery Store


Grocery Experience - Consumer Importance versus Actual Experiences


Americans More Pessimistic About Economy


Factors of a Grocery Store That Consumers Say Always Meet Their Expectations


Factors of a Grocery Store that Consumers Say Never or Only Sometimes Meet Their Expectations


Grocery Store Spending Intentions