Wave 1 2012 Key Trends

Empathica Consumer Insights Graphic Summary

The below charts, numbers and findings are from the Wave 1 2012 – Empathica Consumer Insights Panel. Results from Empathica’s Consumer Insights, led by Dr. Gary Edwards and Empathica’s Consumer Insights’ team, are based on outbound Internet surveys with Empathica’s growing Insights Panel, derived from more than 30 million consumer surveys per year. Results have been weighted to reflect latest Census distributions in the U.S. and in Canada, including Region, Gender, Age and Income.

View the Empathica Wave 1 2012 Infographic on “U.S. Consumer Usage of Social Media to Make Shopping Decisions.”

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Read Empathica press releases on Wave 1 2012 findings:

Economic Indicators
Big Box Retail
Consumer Feedback
Retail Social Media Engagement

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