Wave 1 2012 Key Trends

Empathica Consumer Insights Graphic Summary

The below charts, numbers and findings are from the Wave 1 2012 – Empathica Consumer Insights Panel. Results from Empathica’s Consumer Insights, led by Dr. Gary Edwards and Empathica’s Consumer Insights’ team, are based on outbound Internet surveys with Empathica’s growing Insights Panel, derived from more than 30 million consumer surveys per year. Results have been weighted to reflect latest Census distributions in the U.S. and in Canada, including Region, Gender, Age and Income.

View the Empathica Wave 1 2012 Infographic on “U.S. Consumer Usage of Social Media to Make Shopping Decisions.”

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Read Empathica press releases on Wave 1 2012 findings:

Economic Indicators

 

Big Box Retail

 

Consumer Feedback

 

Retail Social Media Engagement

 

 

To view the full set of charts, scroll down or to jump ahead to a particular chart, please select a link:

• Consumers’ Top 3 Areas of Economic Concern
• How do Financial Outlooks Differ by Age Range
• How do Consumers Feel About Their Current Finances
• How Often Do Consumers Visit Big Box Retailers
• What Factors Affect Consumers’ Big Box Retailer Choices
• Consumer Feedback and Big Box Retail
• Customer Issues with Big Box Retail
• Social Media Recommendations & Consumer Behavior
• Mobile Phone Use & In-Store Retail Habits