Wave 2 2010 Key Trends

The below numbers are from the Wave 2 2010 – Empathica Consumer Insights Panel. Results from Empathica’s Consumer Insights, led by Dr. Gary Edwards and Empathica’s Consumer Insights’ team, are based on outbound Internet surveys with Empathica’s growing Insights Panel, derived from more than 30 million consumer surveys per year. Results have been weighted to reflect latest Census distributions in the U.S. and in Canada, including Region, Gender, Age and Income.

To jump ahead to a particular chart, please select a link:

• Consumers Are Less Optimistic About the Economy
• Consumers Spending More
• Customer Service is Getting Worse
• Age Impacts Customer Service Perceptions
• What is the #1 Social Media Online Activity
• Recommendations Via Social Media Drive Offline Behavior
• Preferred Channels for Routine Bank Transactions
• Preferred Channel for Resolving Banking Problems