Wave 2 2012 Key Trends

The below charts and numbers are from the Wave 2 2012 – Empathica Consumer Insights Panel. Results from Empathica’s Consumer Insights, led by Dr. Gary Edwards and Empathica’s Consumer Insights’ team, are based on outbound Internet surveys with Empathica’s growing Insights Panel, derived from more than 30 million consumer surveys per year. Results have been weighted to reflect latest Census distributions in the U.S. and in Canada, including Region, Gender, Age and Income.

 

Read Empathica press releases on Wave 2 2012 findings:

 

Economic Indicators

 

Pharmacy Loyalty

 

Pharmacy Rankings

 

To jump ahead to a particular chart, please select a link:

• Mass Retail vs Small Chain Retail Pharmacies
• Top Three Reasons for Pharmacy Brand Advocacy
• Kroger Vs. Industry Average
• In Store or Online Behavior
• Pharmacies Offering a Mobile App
• Loyalty Pharmacy Customers
• Where Consumers Will Spend More
• Where Consumers Will Cut Their Spend