Wave 3 2010 Key Trends

Empathica Consumer Insights Graphic Summary

The below numbers are from the Wave 3 2010 – Empathica Consumer Insights Panel. Results from Empathica’s Consumer Insights, led by Dr. Gary Edwards and Empathica’s Consumer Insights’ team, are based on outbound Internet surveys with Empathica’s growing Insights Panel, derived from more than 30 million consumer surveys per year. Results have been weighted to reflect latest Census distributions in the U.S. and in Canada, including Region, Gender, Age and Income.

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Wave 3 2010 Empathica Consumer Financial Confidence


Wave 3 2010 -4-US Consumers Cut Spending Significantly more than Canadians


Wave 3 2010 -6-Men Report Spending Significantly more than Women


Wave 3 2010 -9-Consumers More Optimistic About Spending


Consumers Turn to Comparison Shopping


Consumers have recommend a retailer based on a new technology


Wave 3 2010 -Which New Technology have Consumers used at least once.


Men More Likely to try a New Retail Technology Than Women


Willing to allow companies to track location using Mobile  to access coupons and promotions.


What features and functionality would you like on your mobile phone