Wave 3 2010 Key Trends

Empathica Consumer Insights Graphic Summary

The below numbers are from the Wave 3 2010 – Empathica Consumer Insights Panel. Results from Empathica’s Consumer Insights, led by Dr. Gary Edwards and Empathica’s Consumer Insights’ team, are based on outbound Internet surveys with Empathica’s growing Insights Panel, derived from more than 30 million consumer surveys per year. Results have been weighted to reflect latest Census distributions in the U.S. and in Canada, including Region, Gender, Age and Income.

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• Consumer Financial Confidence
• U.S. Consumers Cut Spending Significantly More Than Canadians in 2010
• Men Report Spending Significantly More Throughout 2010 Than Women
• Consumers More Optimistic About Spending
• Consumers Turn to Comparison Shopping
• 1 in 4 Consumers have Recommended a Retailer Based on Their Use of New Technology
• Consumer Use of New Retail Technology
• Men More Likely to Try a New Retail Technology Than Women
• Mobile Tracking: In-Store Vs. Out-of-Store
• Consumers’ Mobile Functionality Feature Requests