Customer Feedback Management

Mind if I ask you a few Questions

Pulished June 2008

 

Aberdeen's Research Benchmarks provide an indepth and comprehensive look into process, procedure, and methodologies, and technologies with best practice indentification and actionable recommendations.

 

Read this research report which investigates how companies successfully capture and leverage customer feedback to improve customer satisfaction and retention. Between May 2008 and June 2008 Aberdeen examined the use, the experiences, and the intentions of more than 300 diverse enterprises to create a roadmap for companies to collect, integrate, analyze and act upon cusotmer suggestions, complaints, opions, acrss multiple touch points through Best-in-Class use of customer feedback management technologies and releated capabilities.

 

The research paper will outline:

 

• The implications of customer feedback management technology in terms of driving performance improvement
• The structure and effectiveness of existing customer feedback management implementations
• The benefits that have been derived from customer feedback initiatives

 

The study aimed to identify emerging best practices for customer feedback management implementation, and to provide a framework so that you, as a reader, can access your own management abilities.

 

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