Infographic: U.S. Consumer Usage of Social Media to Make Shopping Decisions

The Wave 1 2012 – Empathica Consumer Insights Panel surveyed more than  6,500 U.S. consumers. The findings show that mobile and social customer experience strategies are becoming more important than ever for brands, with retail and restaurant consumers using these channels to make decisions – even while in-store.

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Wave 1 2012 - Online Engagement infographic