Empathica Consumer Insights Panel

The Empathica Consumer Insights Panel serves as an authoritative voice on economic indicators; the retail, financial services and restaurant industries; consumer shopping intentions and customer satisfaction as reported by thousands of consumers in the U.S. and Canada. Results from Empathica’s Consumer Insights are published on a quarterly basis.

The results are based on outbound Internet surveys with Empathica’s growing Insights Panel, derived from more than 30 million consumer surveys per year. Results have been weighted to reflect latest Census distributions in the U.S. and in Canada, including Region, Gender, Age and Income.

March 8, 2010 > Consumer Insights Survey: Restaurant Brand Loyalty Remains High Despite Declining Visits
ccording to the Empathica Consumer Insights survey, consumers prompted to try a different restaurant are most motivated by coupons and discount offers. According to the data, three in four people think the economy has prompted the average consumer to eat out less often. Yet despite declining visits to restaurants, consumers indicate they are just as loyal (68%), or even more loyal (15%) to the restaurants they frequent.
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February 12 , 2010 > Majority of U.S. Consumers: "Customer Service is Getting Worse"
Empathica Consumers Insights survey indicates that while Americans are spending less, retailers must cope with higher customer expectations. Fifty-five percent of U.S. consumers feel their country‟s customer service is getting worse, 13% are unsure, and 32% say they haven’t seen service suffering in this economy. Canadians were less negative about their customer service, with 45% of consumers indicating customer service has gotten worse…
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January 28 , 2010 > " Empathica Consumer Insights Survey Indicates That When the Economy Turns, Women Make More Sacrifices Than Men "
Data reveals that 72% of women moderately to significantly cut their spending in 2009, compared to only 62% of men.
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Media Contact:                  Lauren Eichmann Email: lauren.eichmann@walkersands.com Phone: 312.265.3089

Empathica Contact: Sherri Kolomayz Email: skolomayz@empathica.com Phone: 905-542-9001, ext 260