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Analyzing the Mobile Consumer: Shifting Behaviors and Preferences Create Opportunities for Innovative Retailers

February 21, 2012 | RetailTouchPoints.com

Article Excerpt:

The smartphone’s increasing affordability and accessibility make it a must-have tool for consumers across age segments and geographic locations. On Christmas Day alone, 6.8 million smartphone devices were activated, a 140% increase from 2010, according to findings from Flurry Analytics. The 2011 holiday shopping season also emphasized the growing prevalence of mobile commerce. In September 2011, PayPal predicted that nearly half (46%) of consumers planned to make a holiday purchase on a mobile device. read more »

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