Go with a recommendation

July 8, 2011 | Drapers Magazine

Article Excerpt:

Debenhams has launched GoRecommend, a tool that will allow the department store chain to use its own customers to promote the business. Just over a year ago Debenhams started a project to collate customer data in order to fi nd out more about its customers and their opinion on its stores. Customers were given a link on the back of till receipts prompting them to go online and complete a survey about their shopping experience for the chance to win £1,000. The survey asked questions such as how they found the layout of the store, what they thought of the mannequins and styling in store as well as the customer service. read more »