People Bank Online, But Prefer Branches for Service

October 4, 2010 | TheFinancialBrand.com

Article Excerpt:

A study by Empathica encompassing 15,000 Americans and Canadians found people prefer online banking, but like branch support when problems arise. The report, which focused on identifying consumers’ preferred banking channels, revealed another strange contradiction in consumers’ banking behavior: even though consumers trust online banking, mobile banking still lacks mainstream acceptance. Read more »