Rich Media World

May 11, 2011 | Cross-Channel Experience

Article Excerpt:

Cross-channel is no longer a matter or store, mail order or online, it can embrace social media, TV, and much more. How can retailers make the most of these numerous inputs and attributes to deliver a consistent experience? Read how Debenhams uses GoRecommend to picks up specific staff recommendations, which can be emailed to the store manager, and encourages shoppers who have said they would recommend the store or product to friends to actually do so.  read more »