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What Retailers Should Know About Google Glasses

April 20, 2012 | Retail Customer Experience

Article Excerpt:

Discussions have erupted in the blogosphere regarding the viability of Google’s latest innovation, “Project Glass,” Android-powered eyeglasses with a personal heads-up display. The corporation, known for testing highly advanced and sometimes outlandish technologies, released a video last week featuring a consumer wearing glasses that allow him to talk, text, check in to stores, receive coupons based on his location, map his routes and take and then share photos on social media — all by giving commands aloud. Instead of seeing the icons on a mobile phone, the user sees them, virtually, in front of his face. read more »

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