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Empathica to Exhibit at the National Retail Federation 99th Annual Convention & EXPO in New York City

The Customer Experience Management provider will participate in the biggest retail event of the year, showcasing its latest CEM solutions within the NRF Foundation booth.

Toronto, Ontario, Canada -- January 8, 2010 -- Empathica Inc., the leading provider of Customer Experience Management (CEM) solutions to the world’s most respected retail brands, will be exhibiting at the National Retail Federation 99th Annual Convention held January 11-12 in New York City.

The thousands of retail executives in attendance will have a chance to network, learn about emerging retail technologies and attend various sessions dedicated to showcasing trends as noted by retail’s top leaders.

“In 2010, retailers must place customer experience initiatives as one of their top priorities,” says Dr. Gary Edwards, EVP of Client Services at Empathica. “In a time of economic uncertainty, those who understand their customers and can deliver on the promise of excellent customer service, are in the best position to grow. At the NRF Convention we will show how our emerging social media and mobile technologies can also help with this effort.”

In the past year, Empathica has helped lead the way for retail adoption of social media that has a measurable impact with online customer-brand interaction.

“Brands can successfully adopt a social media strategy for enhanced customer service by encouraging online brand advocates,” Edwards adds.

For example, Empathica’s most recent solution, GoRecommend, is an application that encourages customers to promote positive retail experiences via Facebook. Since its launch earlier this year, the GoRecommend Facebook application has tracked more than 1 million news feed posts from customers who have recommended a certain retailer.

During the event Empathica will also discuss trends in the retail space in regards to customer experience initiatives and relay insight into various issues affecting today’s top retailers. This includes, but is not limited to: best practices for survey methodology, how brands can build customer loyalty, and new CEM technology.

Visit Empathica at booth No. P10, located within the NRF Foundation booth at the front of the exhibit hall. For more information about the 99th Annual NRF Convention, visit the Web site.

About Empathica:
Empathica provides Customer Experience Management programs to more than 200 of the world’s leading brands, ranging from multi-unit retailers, to banks and restaurants. Its rich analysis of survey data using state-of-the-art surveying and dashboard reporting software allows for performance-improvement solutions, evidence-based marketing insights, and customer experience management consulting. Annually, Empathica’s 30 million customer surveys in 17 languages reach more than 70,000 locations. A privately-held organization, Empathica is headquartered in Mississauga, Ontario, Canada and also has offices in Birmingham, England and Alpharetta, GA, in the United States. For more information about deriving actionable insights that enhance a brand’s operational excellence, visit Empathica at www.empathica.com.


Contact:
Lauren Eichmann Phone: 312.265.3089

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