GoRecommendTM

Mobilize your Brand Advocates

The Challenge

The Opportunity

Imagine how powerful social media programs would be if:

  • Your satisfied customers could effortlessly become advocates and instantly generate positive word of mouth to all their friends
  • There was a 10:10 rule you could mine: click through rates up to 10x higher for 1/10 the cost of other online advertising mediums
  • Targeted messages and offers could be delivered by your customer brand advocates to drive traffic, coupon redemptions and purchase trial
  • Facebook fan page members, Twitter followers and email club databases could be exponentially grown with no additional effort and minimal spend

The Solution

GoRecommend™ is a patent-pending social media advocacy solution that converts your satisfied customers into active brand advocates with their social networks.

Identify your brand advocates:

At the moment of truth, when they have just had an experience with the brand determine which customers are satisfied with their experience and which are likely to recommend the experience to their networks. Target advocates’ recommendations based on what was outstanding about their visit or what they purchased. Build active social media recommendations unique to advocates experiences with:

  • Location visited
  • Item ordered or product purchased
  • Event attended
  • Service personnel who did an outstanding job

Amplify their message:

  • Drive positive, authentic recommendations shared via Facebook, Twitter and email
  • Deliver coupons, campaigns and promotions shared via Empathica converted customer brand advocates to the social graph

Extend the relationship:

  • Grow your Facebook fan, Twitter follower or email databases without additional effort
  • Develop a community of brand advocates
  • Measure their impact:
    • Track advocate conversion click through rates, redemptions
    • Build out a measurable base of active advocates, not just passive “like” fans

 

Additional Resources

Why should I mobilize brand advocates?

Watch to Find Out

 

Try GoRecommend for yourself, visit these customer sites in action.

Red Robin Gourmet Burgers

Try the Live Demo

Debenhams Department Store

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Jeep Chrysler Dodge Logo

Try the Live Demo