Delivering a Better Customer Experience through CEM

Part 4 of a 5 Part Series

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This is part four of a five part series of topics related to customer experience and advocacy management explored in a video interview with Gary Topiol, Empathica’s Managing Director for EMEA. In this segment the following questions were addressed:

  • What does a customer experience management expert offer to its clients?
  • How do Empathica differ from other customer experience management providers?
  • What are the key loyalty drivers that can help improve the sales of a business?
  • Do you have an example of a particularly poor customer service you’ve experienced?
  • What techniques can retailers use to motivate staff to deliver great customer service?

To watch the full video with parts one through five, click on the following link.

Watch the Full Interview