Delivering Brand Advocacy through Social Media

Part 5 of a 5 Part Series

Watch the Segment

This is part five of a five part series of topics related to customer experience and advocacy management explored in a video interview with Gary Topiol, Empathica’s Managing Director for EMEA. In this segment the following questions were addressed:

  • What is advocacy and why is there so much talk in the media about this subject?
  • How can social media techniques help retailers get closer to their customers?
  • How does Empathica use social media to help retailers?
  • What sort of results has that seen for your customers?
  • What impact will social media and mobile technologies have on how retailers serve and connect to their customers?

To watch the full video with parts one through five, click on the following link.

Watch the Full Interview