Mystery Shopping vs CEM

Part 3 of a 5 Part Series

Watch the Segment

This is part three of a five part series of topics related to customer experience and advocacy management explored in a video interview with Gary Topiol, Empathica’s Managing Director for EMEA. In this segment the following question was addressed:

  • What advice would you give to retailers who have a mystery shopping programme as their primary vehicle for understanding customers?

To watch the full video with parts one through five, click on the following link.

Watch the Full Interview