Managing the Guest Experience – What can action focused tools do for your restaurant brand
Posted on Thursday, August 23rd, 2012
An optimized CEM model should be a priority for any restaurant brand that values the quality of local guest experiences – and it begins with a three step strategy designed to equip managers with the resources they need to quickly transform guest insights into tangible actions. We discuss this three step strategy in our new whitepaper entitled “A 3 Step Strategy for Delivering Exceptional Dining Experiences.”
In last week’s resource article, we talked about the first step, “Delivering Focused Insights to Your Location Managers.”
Now let’s talk about the second step…What can Action Focused Tools Do for your Restaurant Brand?
Time is not the only challenge standing between location managers and the ability to make better use of guest feedback data. While restaurant chains employ sophisticated customer feedback solutions, most location restaurant managers don’t possess the skills and training it takes to derive meaningful insights from complex reports.
With that in mind, it is unrealistic to expect managers to struggle through complicated reports and reporting tools to find the insights most relevant to them. A better approach is for restaurant brands to equip location managers with technologies that do the work for them. Ideally, managers will be given access to solutions that present focus areas for improvement in a simple, clear user interface.
It’s equally important that restaurant brands provide managers not only with streamlined feedback analysis, but also with specific action plans that make it easy for location managers to transform insights into concrete actions that improve the guest experience – at that particular restaurant.
Read the full whitepaper to find out the other two essential steps your restaurant brand needs to take now to deliver a truly exceptional dining experience.“a 3 Step Strategy for Delivering Exceptional Dining Experiences.”
This entry was posted in Featured Resource Why Implement a Customer Experience Management Program and assigned these Tags: CEM, customer experience insights, Food Services, guest experience, guest experience management, location managers, restaurant. Bookmark the permalink