Are your retail stores rising to the occasion for Halloween?
Posted on Thursday, October 25th, 2012
Halloween is one of the biggest consumer spending events of the year. People not only spend on costumes but also on decorations and props. According to NRF’s 2012 Halloween consumer spending survey, seven in 10 Americans plan to celebrate Halloween this year and they are expected to spend more than they did last year.
In fact, the survey reports that more than one-third (35.7%) of consumers find their biggest source of costume ideas come from what they see from visiting retail stores.
Seasonal sales are critical to retailers when it comes to generating revenue. And it takes a well-executed plan as well as flawless in-store customer service to make a successful sale. How can you ensure that your customers truly enjoy their Halloween shopping experiences in your stores?
First of all, get into the mood! Invest in decorating your stores and ensure the visual layout of your products reflect the Halloween spooky atmosphere. Secondly, make sure your employees are helpful and attentive to the festive needs of the occasion. And most of all, never underestimate how important it is to engage your customers because a positive customer experience is what keeps them coming back. An exceptional customer journey translates into more sales. Read more on Customer Journey Mapping and learn how to get your customers hooked the moment they walk into your store.
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