How Active Advocacy helps turn Social Media into an opportunity, not a problem

Posted on Monday, July 9th, 2012

Many companies are still being cautious with social media. There are horror stories out there of social media campaigns gone badly and the damage they can have on a brand’s reputation. Can an active advocacy program protect your brand against those risks?

Hear Julia Staffen, Empathica’s product evangelist; discuss how brands can turn the risks of social media into a huge opportunity by empowering happy customer through an active advocacy program.

This entry was posted in Featured Resource How Do I Build Loyalty, Advocacy & Acquire More Customers and assigned these Tags: active advocacy, Brand Advocacy, GoRecommend, happy customers, social media. Bookmark the permalink