How Starbucks and Pizza Hut build successful brands in Social Media

Posted on Thursday, September 20th, 2012

Click the image to view the full infographic.

In a recent article, QSRweb.com released an infographic which highlights the top 10 restaurants in social media. The infographic ranks quick serve restaurant brands by popularity of likes, followers, subscribers and score on Facebook, Twitter, Google+, Pinterest, YouTube and Klout. Among all 10 brands that are taking advantage of social media, Starbucks comes in first place while Pizza Hut shows an impressive following in several platforms.

In this age of social networking, brands are increasingly finding new ways to interact with their customers as well as build their brands  through social media. While many brands are skeptical of social media, others have jumped on this golden opportunity to drive advocacy through them.

Like Starbucks and Pizza Hut, how can social media help drive advocacy for your business?

Imagine all your satisfied customers becoming your brand advocates and instantly generating positive word-of-mouth about your business to all their friends, family and colleagues on Facebook, Twitter and other social media platforms.

According to the results of our latest Consumer Insights Panel findings, nearly three in four consumers use Facebook to make retail and restaurant decisions. This is a clear indication of how important social media channels are becoming as a source of information as well as recommendations.

Click on the image above to access additional charts for Wave 1 2012 Key Trends.

Are you ready to turn your happy customers into brand advocates? Learn more about advocacy management in our GoRecommend section.

This entry was posted in Featured Resource How Do I Build Loyalty, Advocacy & Acquire More Customers and assigned these Tags: active advocacy, Brand Advocates, Build Advocacy, CEM, customer experience management, facebook, Food Services, Pizza Hut, social media, Starbucks, twitter. Bookmark the permalink