Run your restaurants like how Steve Jobs ran Apple
Posted on Tuesday, September 18th, 2012
In this article from Forbes.com, the author examines how restaurants can create an Apple-like experience with five steps to uncommon service. We are all familiar with the Apple store experience and Steve Jobs’ laser focus on customers – from the store design to the customer service the staff provides. Why not learn from the best?
The article provides a good five step guide to delivering this type of uncommon but highly effective customer service. The five keys to “uncommon quality” include:
- Provide a personalized warm welcome within 10 seconds
- Ask questions in a genuine manner to determine your guest’s needs
- Provide uncommon knowledge to help guests enjoy a great dining experience
- Always remember you are empowered to resolve any guest issue or concern
- Send them away with a fond farewell and a sincere invitation to visit us again
Why is creating superior customer experience so important to your food services business? Today’s customers have fewer dollars to spend and when they do dine out; they expect a great experience that reflects how special the dining occasion has become. While food and the restaurant environment are what attract people to your restaurant initially, superior customer experience is what keeps them coming back. You not only have to impress your customers from the start but also ensure that the customer experience remains positive and consistent across all locations.
Empathica Local can help your restaurant brand deliver a consistent experience across all locations by empowering location managers to know what to fix and how to execute. The solution provides simple and clear information which points location managers to the areas they need to focus on the most at their specific store.
Read this case study and learn how Empathica Local helped one Food Services chain improve their guest experience.
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