March 25, 2014
Omnichannel has become more than just a buzzword—it’s a reality for aggressive retailers interested in creating brand differentiation through a seamless shopping experience across all channels and touchpoints. As retailers all over the world sort through the organizational, operational, and technological challenges associated with the omnichannel experience, consumers add their own layer of complexity to the mix à la brand engagement and loyalty.
March 19, 2014
After selecting our restaurant of choice, we lined up, dreading the wait. As we made our way through the line-up, I was pleasantly surprised to see an employee of the fast food restaurant half way through taking orders on a wireless tablet. The goal was to take the orders in advance so when we reached the front of the line, all we had to do was pay and pick up our order. I was curious to see how well this would work with timing and order accuracy.
March 13, 2014
When it comes to Mother’s Day, people all over the world take the time to search for a special gift for the person who has played such an important role in their lives. While this day of love and appreciation may not be celebrated in exactly the same way or on the same dates around the world, one thing is certain: it is an opportunity for retailers to shine by delivering an unforgettable customer experience that keeps shoppers loyal and develops brand advocates, regardless of time of year or occasion.
October 14, 2013
Rising demand for public services, changing population demographics and tightened budgets have transformed the environment in which the public sector operates. Sue Hedaux takes a close look at the latest government measure to improve NHS service delivery.
September 24, 2013
Digital technologies have changed the way people share information and interact with brands. How can brands keep up and reach these digitally connected customers? Read this article and learn these five ways to brands can connect with the digital customers
August 29, 2013
This busy back-to-school shopping season can be a critical time in which to increase visibility and further engage customers while providing momentum for the remainder of the year and beyond. Here are some tips on how you can make the most out of high-traffic days to increase customer loyalty and brand advocacy.