June 14, 2013
Selling a car used to be so simple — you walked into a dealership and you relied solely on the knowledge of the salesperson to help you determine which car was best for you. Then everything changed when the Internet came into the picture. Nowadays, car shopper… read more »
June 6, 2013
The importance of customer advocacy is amplified now that we’ve entered an era of communication that is different than just a few years ago. Learn how you can build loyalty in the world of social media.
May 13, 2013
Survey results from J.D.Power find that millennials listen to their friends when it comes to choosing a dealer. Word of mouth is now the best ad – how do you leverage this cost-effective way to build a loyal following and reach new customers?
May 9, 2013
Today’s connected customers expect a seamless shopping experience. They don’t think in channels, they see every brand as one entity no matter how many channels the retailer operates on. Learn why creating a multi-channel experience is a must, not an option.
April 17, 2013
There is no better way to promote your business than through word of mouth. It is not only the least expensive advertising you can get but also the most effective. This article outlines four principles that you can focus on to deliver an exceptional experience and grow your company through word of mouth.
March 28, 2013
Listening to guests is a core tenet of building great business. Continuously keeping a finger on the pulse of your guest’s needs is critical to maintaining and growing the success of any brand. This whitepaper, entitled “Driving Action with Social Media Buzz – Food Services” explores how social media is changing guest behaviour and how brand can combine survey and social feedback to drive action.