June 7, 2013
Showrooming has been seen as a threat and a scapegoat for sales woes. This article suggests that contrary to the myth that showrooming is the lost sales, it actually isn’t. Read this article and learn the real reason why brick-and-mortar retailers lose sales to their online counterparts.
April 5, 2013
In the second section of the whitepaper “Driving Action with Social Media Buzz – Food Services,” we discuss how unstructured feedback combined with scored data and text analytics gives a brand strategic perspective on how they are performing, where they may be able to improve and the direction their guests’ expectations may be headed.
March 11, 2013
This section of the whitepaper “Social CEM: Moving Beyond Customer Loyalty to Customer Advocacy” outlines the recommendations to drive social customer experience success.
November 13, 2012
We live in an age of information. More than just an interesting sounding catchphrase, businesses today are sitting on vast amounts of data, more than any other point in history. Data tracking internal processes, data tracking supply chains, and data tracking customers amongst others.
November 2, 2012
This article from RestaurantCentral.ca explains why it is important to create emotional connection with your restaurant guests and how to strike an emotional chord with them. The author outlines two steps to help you determine whether or not you are on the right track to creating an emotional connection with your restaurant guests
October 2, 2012
Empathica’s latest whitepaper, entitled “What is the Opportunity for “SoLoMo” (Social.Local.Mobile.) to Improve the Customer Experience,” explores how these three smart ways can help your retail or food services business connect with today’s consumers. Read the paper to unlock the power of smartphones, start engaging with customers to capture feedback in the moment (in real-time), and drive local action through social media advocacy.