whitepaper: Surveys + Social Feedback make a killer combination to drive action

In the second section of the whitepaper “Driving Action with Social Media Buzz - Food Services,” we discuss how unstructured feedback combined with scored data and text analytics gives a brand strategic perspective on how they are performing, where they may be able to improve and the direction their guests’ expectations may be headed.
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Posted in: Featured Resource What Do I Need to Consider When Choosing a Vendor

whitepaper: Recommendations for managing the Social Customer Experience

This section of the whitepaper “Social CEM: Moving Beyond Customer Loyalty to Customer Advocacy” outlines the recommendations to drive social customer experience success.
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Posted in: Featured Resource What Do I Need to Consider When Choosing a Vendor

blog: What makes you different? How to get Strategic Insights from Feedback

We live in an age of information. More than just an interesting sounding catchphrase, businesses today are sitting on vast amounts of data, more than any other point in history. Data tracking internal processes, data tracking supply chains, and data tracking customers amongst others.
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Posted in: Featured Resource What Do I Need to Consider When Choosing a Vendor

article: Taking your restaurant guests from like to love

This article from RestaurantCentral.ca explains why it is important to create emotional connection with your restaurant guests and how to strike an emotional chord with them. The author outlines two steps to help you determine whether or not you are on the right track to creating an emotional connection with your restaurant guests
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Posted in: What Do I Need to Consider When Choosing a Vendor

whitepaper: How new technologies influence consumer behaviour and why you should care

Empathica’s latest whitepaper, entitled “What is the Opportunity for "SoLoMo" (Social.Local.Mobile.) to Improve the Customer Experience,” explores how these three smart ways can help your retail or food services business connect with today’s consumers. Read the paper to unlock the power of smartphones, start engaging with customers to capture feedback in the moment (in real-time), and drive local action through social media advocacy.
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Posted in: Featured Resource What Do I Need to Consider When Choosing a Vendor

article: Run your restaurants like how Steve Jobs ran Apple

In this article from Forbes.com, the author examines how restaurants can create an Apple-like experience with five steps to uncommon service. We are all familiar with the Apple store experience and Steve Jobs’ laser focus on customers - from the store design to the customer service the staff provides. Why not learn from the best?
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Posted in: Featured Resource What Do I Need to Consider When Choosing a Vendor