Why Implement a Customer Experience Management Program?
Most Recent Entries
- Why Implement a Customer Experience Management Program
- What are the Best Practices for Setting Up & Running a Program
- How Do I Build Loyalty, Advocacy & Acquire More Customers
- What Do I Need to Consider When Choosing a Vendor
May 17, 2012
whitepaper: Learning from the best – benchmarking best practices
In the last section of the report “Benchmarking Best Practices,” Gleanster reveals that the ability to benchmark best practices is a key success factor in a multi-unit retail environment and the outside vendors are often in a position to uncover the business insights that a company would not likely to discover on its ownread more
Posted in: Featured Resource Why Implement a Customer Experience Management Program
May 15, 2012
video: CEM has been around a long time which begs the question if it ain’t broke why fix it?
Listen to Empathica CTO Simon Palmer’s views on why CEM programs may not be broken, but may need some freshening up to adapt to some of the changing expectations of both consumers and brands.read more
Posted in: Featured Resource Why Implement a Customer Experience Management Program
May 10, 2012
blog: Does Advocacy make a financial impact?
One of the most common questions I get asked is around what the value of an advocate really is and what type of impact active advocacy can have on a brand’s bottom line.read more
Posted in: Featured Resource Why Implement a Customer Experience Management Program
May 4, 2012
whitepaper: Not always does the answer lie within – get to the “drivers of the drivers” for your brand
In the third section of the report “Not Always Does the Answer Lie Within,” Gleanster points to the importance of identifying the “drivers of the drivers” that have the biggest impact on driving customer satisfaction and loyalty.read more
Posted in: Featured Resource Why Implement a Customer Experience Management Program
April 26, 2012
article: How your grocery business can survive in this competitive market
With grocers continuing to face ever increasing competitive pressure and encroachment from other retailers, the formula for success (or at least stay ahead of the game!) is to take advantage of new technology that enhances the shopping experience so that they can ultimately create customer experiences that deliver true differentiation.read more
Posted in: Featured Resource Why Implement a Customer Experience Management Program
April 12, 2012
article: Starbucks tops Customer Experience charts with Temkin
In a report titled “2012 Temkin Experience Ratings,” Starbucks earned top customer experience ratings in the restaurant industry out of a total of 17 chains. Starbucks also received a special recognition in achieving the highest ratings in the Functional and Emotional categories.read more
Posted in: Featured Resource Why Implement a Customer Experience Management Program
