Tag Archives: advocacy
February 22, 2013
Did your customers leave your dealership without buying?
This article cited a survey that concluded that the top reason customers leave without buying is that they are still looking and have not been sold on that dealership. Learn how to provide a car shopping experience so wonderful that prospective car buyers pull the trigger on their purchases right then and there and share this great experience with their circle of friends afterwards.
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Posted in: Why Implement a Customer Experience Management Program
February 6, 2013
The current state of Customer Experience Management (CEM)
This section of the whitepaper “Social CEM: Moving Beyond Customer Loyalty to Customer Advocacy” explores the current state of Customer Experience Management
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Posted in: What are the Best Practices for Setting Up & Running a Program
February 4, 2013
A Guest Experience worth sharing
One of the challenges that local restaurant managers have is that with the hustle and bustle of day to day operations it’s difficult to stay on top of staff to ensure they are doing all the little things that make a difference all the time. That’s where the action driving capabilities of today’s CEM solutions can come in to play.
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Authored by: Steve Prodger
Posted in: What are the Best Practices for Setting Up & Running a Program?
February 1, 2013
Reflections on NRF and a look ahead to 2013
In this article, the Dr.Gary Edwards shares valuable takeaways from the National Retail Federation 2013 event and makes bold predictions for 2013.
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Authored by: Gary Edwards
Posted in: What are the Best Practices for Setting Up & Running a Program?
January 31, 2013
Scoring a great Customer Experience at your Superbowl party
Superbowl Sunday is one of the biggest nights of the year for the food services industry. There is help out there for restaurateurs who want to really capitalize on this opportunity to grow their customer base. The author recommends restaurants to have a customer experience management program in place to ensure a consistently great experience especially during the busiest times of year such as the Superbowl.
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Authored by: Steve Prodger
Posted in: What are the Best Practices for Setting Up & Running a Program?
January 23, 2013
Become the brand your fans will defend
When a customer is in love with a brand, he or she will stand by it. A study examined the relationships people have with two brands that were clouded by past controversies and concluded that people were more likely to defend brands even after controversy.
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Posted in: Featured Resource How Do I Build Loyalty, Advocacy & Acquire More Customers
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