Tag Archives: advocacy
January 14, 2013
2013, the year of the customer
In this article, the author predicts that 2013 will be the year of the customer. Read these five trends and learn how customers will take center stage in this exciting year.
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Authored by: Brennan Wilkie
Posted in: What are the Best Practices for Setting Up & Running a Program?
December 5, 2012
3 smart ways to connect with today’s automotive customer
Adoption of new technologies is expected to accelerate in coming years. Not only are consumers becoming more mobile, but we are becoming more social as well. Increasingly, consumers are turning to social media as their primary source for information on brands and products. Download this whitepaper and read the three smart ways on how you can connect with today’s connected consumers.
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Posted in: Featured Resource Why Implement a Customer Experience Management Program
November 19, 2012
How to keep customers from feeling blue on Black Friday
Thanksgiving is around the corner and with it comes lots of turkey, football, and the official kick-off to the holiday shopping season. However, for many consumers the turkey dinner on Thursday isn’t the highlight of the holiday. For them the highlight is black Friday, the shopping day that follows.
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Authored by: Empathica
Posted in: What are the Best Practices for Setting Up & Running a Program?
November 15, 2012
Consumers annoyed by online ads but love Social Recommendations from friends
This article from Tech Crunch concludes that social media recommendations are more effective than online advertising. Read on to learn how you can leverage online consumer activity to drive brand advocacy
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Posted in: Featured Resource How Do I Build Loyalty, Advocacy & Acquire More Customers
November 13, 2012
What We Learned from the Marketing Executive Group (MEG) Fall 2012 Conference
Empathica learned at the NRA’s Marketing Executives Group Fall Conference the challenge today’s restaurants face – customer loyalty is fickle and consumers are now seeking more choices and better quality items while spending and dining out less. This article will show you how you and capture and maintain a loyal customer fan base in this challenging economy.
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Posted in: How Do I Build Loyalty, Advocacy & Acquire More Customers
November 8, 2012
How to drive Local Action through Social Media Advocacy
Building great word-of-mouth to drive brand growth and local advocacy is simply a matter of connecting the dots between those happy customers, their social networks and their friends and followers. What better way to move beyond generic unbranded marketing messages than highly personalized word of mouth delivered through personal networks from trusted friends?
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Posted in: Featured Resource How Do I Build Loyalty, Advocacy & Acquire More Customers
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