Tag Archives: advocacy

Reflections on NRF and a look ahead to 2013

In this article, the Dr.Gary Edwards shares valuable takeaways from the National Retail Federation 2013 event and makes bold predictions for 2013.
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NRF 2013 logo

Scoring a great Customer Experience at your Superbowl party

Superbowl Sunday is one of the biggest nights of the year for the food services industry. There is help out there for restaurateurs who want to really capitalize on this opportunity to grow their customer base. The author recommends restaurants to have a customer experience management program in place to ensure a consistently great experience especially during the busiest times of year such as the Superbowl.
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Super Bowl Party Table

Become the brand your fans will defend

When a customer is in love with a brand, he or she will stand by it. A study examined the relationships people have with two brands that were clouded by past controversies and concluded that people were more likely to defend brands even after controversy.
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Defending the Brand

2013, the year of the customer

In this article, the author predicts that 2013 will be the year of the customer. Read these five trends and learn how customers will take center stage in this exciting year.

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3 smart ways to connect with today’s automotive customer

Adoption of new technologies is expected to accelerate in coming years. Not only are consumers becoming more mobile, but we are becoming more social as well. Increasingly, consumers are turning to social media as their primary source for information on brands and products. Download this whitepaper and read the three smart ways on how you can connect with today’s connected consumers.
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Automotive and Advocacy

How to keep customers from feeling blue on Black Friday

Thanksgiving is around the corner and with it comes lots of turkey, football, and the official kick-off to the holiday shopping season. However, for many consumers the turkey dinner on Thursday isn’t the highlight of the holiday. For them the highlight is black Friday, the shopping day that follows.
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Deep Discounts - Retail Concept