May 10, 2013
Customer service is no longer adequate if you provide service merely to satisfy your customers. This article points to the importance of going above and beyond to do whatever it takes to win the hearts and minds of your customers. Learn these five tips to “wow” your customers with your customer service and win their long-term loyalty.
February 25, 2013
It is every brand’s dream to have customers vouch for their brand – customers who love your brand so much that they promote it for you. According to this article, your brand advocates can be categorized into three different types – active, passive and conditional. Find out how to find your silent advocates and encourage them to come out and start sharing about their wonderful experiences with your brand.
January 23, 2013
When a customer is in love with a brand, he or she will stand by it. A study examined the relationships people have with two brands that were clouded by past controversies and concluded that people were more likely to defend brands even after controversy.
January 9, 2013
This article from TIME.com outlines three factors contributing to the fading of automotive customer loyalty. Learn how your satisfied customers can help you build customer loyalty.
January 3, 2013
Empathica EMEA’s Steve Raher gives his 3 step guide to ensuring customer experience success during the January sales.
Authored by: Steve Raher
Posted in: What are the Best Practices for Setting Up & Running a Program?
December 24, 2012
This article lists top brands that are leveraging brand ambassadors on social media to drive business and how they are engaging their fans. Read this article and learn how an Advocacy Management can encourage your customers to visit more, spend more and share more