Tag Archives: CEM
October 26, 2012
How to unlock the power of smartphones with today’s SoLoMo consumer
Self-service solutions that support in-store operations, including product searches and on-site ordering; streamlined self-checkout, and post-experience communications to stay connected with shoppers are just some of the ways that smartphones can improve the customer experience.
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Posted in: Featured Resource How Do I Build Loyalty, Advocacy & Acquire More Customers
October 25, 2012
Are your retail stores rising to the occasion for Halloween?
According to NRF’s 2012 Halloween consumer spending survey, seven in 10 Americans plan to celebrate Halloween this year and they are expected to spend more than they did last year. Learn how you can ensure that your customers enjoy their Halloween shopping experiences.
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Posted in: Featured Resource What are the Best Practices for Setting Up & Running a Program
October 24, 2012
10 lessons learned from 10 years improving customer experiences
Over 10 years working with leading global brands we’ve learned that sometimes it’s executing the basics well that allows brands to break through to new levels of success. Here are some of the key lessons we’ve taken from our retail and hospitality programmes on improving customer experiences.
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Authored by: Gary Topiol
Posted in: What are the Best Practices for Setting Up & Running a Program?
October 19, 2012
The challenge of silos in delivering Consistent Customer Experiences
While many brands are trying to better connect the dots across all their points of interaction with customers, very few are succeeding in doing so. One reason for this is how the various channels between consumers and brands have been built their own silos.
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Posted in: Featured Resource Why Implement a Customer Experience Management Program
October 4, 2012
Highlights from the NG Customer Experience Summit
Empathica met with many delegates at the NG Customer Experience Summit and it was quite clear that a major challenge, regardless of industry, is how a brand can differentiate itself from the competition when products and services are becoming commoditized. One way is to provide your customers with unique and stand-out customer experiences that will lead to increased loyalty and advocacy.
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Posted in: What are the Best Practices for Setting Up & Running a Program
October 3, 2012
Score a touchdown with customer experience
The cooler autumn weather and the children returning to school signal one thing for many households in America…the return of NFL football. It’s also around this time that many football fans begin to exhibit some interesting behavior. Premature championship celebration. After only a handful of games many fans are already preparing their Superbowl celebration party. However if there is one lesson I’ve learned as a lifelong football fan it’s that a handful of early season games is rarely a good predictor of the future. A full 16 game season can be long and it’s usually not the fast starting teams who win it all, but the most consistent.
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Authored by: Empathica
Posted in: What are the Best Practices for Setting Up & Running a Program?
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