April 17, 2013
There is no better way to promote your business than through word of mouth. It is not only the least expensive advertising you can get but also the most effective. This article outlines four principles that you can focus on to deliver an exceptional experience and grow your company through word of mouth.
April 17, 2013
One of the most common questions I get asked with regards to managing the customer experience is — with the abundance of data available, what is the most important metric for brands to track when it comes to customer experience? The customer experience is not just about the scores; an effective customer experience management program is about driving new behavior.
Authored by: Steve Prodger
Posted in: What are the Best Practices for Setting Up & Running a Program?
April 11, 2013
The ability to provide real-time feedback on social media presents companies with an opportunity to find out what customers are truly saying about them behind their back. Listening to social feedback not only presents companies with an opportunity but also a challenge. Learn how you can cut through the noise on social media and find out what’s most important to your customers
April 5, 2013
In the second section of the whitepaper “Driving Action with Social Media Buzz – Food Services,” we discuss how unstructured feedback combined with scored data and text analytics gives a brand strategic perspective on how they are performing, where they may be able to improve and the direction their guests’ expectations may be headed.
April 1, 2013
With the explosive growth of social media feedback, there is an abundance of sources you can pull customer insights from. In the first section of this whitepaper “Driving Action with Social Media Buzz – Food Services,” we discuss the challenge brands face when it comes to finding the appropriate needles of insights in the haystacks of reviews and how you can put all your guest feedback into the right context
March 28, 2013
Listening to guests is a core tenet of building great business. Continuously keeping a finger on the pulse of your guest’s needs is critical to maintaining and growing the success of any brand. This whitepaper, entitled “Driving Action with Social Media Buzz – Food Services” explores how social media is changing guest behaviour and how brand can combine survey and social feedback to drive action.