April 17, 2013
One of the most common questions I get asked with regards to managing the customer experience is — with the abundance of data available, what is the most important metric for brands to track when it comes to customer experience? The customer experience is not just about the scores; an effective customer experience management program is about driving new behavior.
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Authored by: Steve Prodger
Posted in: What are the Best Practices for Setting Up & Running a Program?
March 5, 2013
Many restaurant brands put so much emphasis on keeping their customers happy, they forget it is equally important to ensure their employees are happy as well. This article outlines four ways to encourage your employees to say great things about you, stay employed with you and strive to do their best every day.
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Posted in: Featured Resource Why Implement a Customer Experience Management Program
February 22, 2013
This section of the whitepaper “Social CEM: Moving Beyond Customer Loyalty to Customer Advocacy” stresses the importance of brands using the demographic, psychographic and online interaction preferences of Millennials to learn how to engage this next wave of the largest mainstream market segment.
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Posted in: Featured Resource What are the Best Practices for Setting Up & Running a Program
February 18, 2013
This article points to the importance of having emotional connections with your restaurant guests and reveals the biggest mistakes restaurants can make that prevent customers from forming an emotional connection with them. This article will show you how to walk in the shoes of your customers and create a dining experience so magical that is guaranteed to attract them back.
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Posted in: How Do I Build Loyalty, Advocacy & Acquire More Customers
February 14, 2013
This section of the whitepaper “Social CEM: Moving Beyond Customer Loyalty to Customer Advocacy” discusses the shit in the customer experience driven by the consumer adoption of the social media.
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Posted in: Featured Resource How Do I Build Loyalty, Advocacy & Acquire More Customers
February 4, 2013
One of the challenges that local restaurant managers have is that with the hustle and bustle of day to day operations it’s difficult to stay on top of staff to ensure they are doing all the little things that make a difference all the time. That’s where the action driving capabilities of today’s CEM solutions can come in to play.
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Authored by: Steve Prodger
Posted in: What are the Best Practices for Setting Up & Running a Program?