October 4, 2012
Empathica met with many delegates at the NG Customer Experience Summit and it was quite clear that a major challenge, regardless of industry, is how a brand can differentiate itself from the competition when products and services are becoming commoditized. One way is to provide your customers with unique and stand-out customer experiences that will lead to increased loyalty and advocacy.
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Posted in: What are the Best Practices for Setting Up & Running a Program
April 12, 2012
Empathica hosted a retail webinar with Retail Touchpoints magazine in February 2012. View the slide deck or watch the on-demand version here.
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Posted in: Featured Resource What are the Best Practices for Setting Up & Running a Program
February 10, 2012
You are probably all too young to remember the singer Dobie Gray, but at the risk of dating myself I readily admit that I do! Back in the day, he had a couple of mega radio hits, including “Drift Away”, which is still a playlist staple on most Golden Oldie stations.
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Authored by: Empathica
Posted in: What do I Need to Consider When Choosing a Vendor?
January 24, 2012
The beginning of a new year is a good time to reflect on the highlights of the past year.The Restaurant News revisits the top 20 restaurant news stories on restaurantnews.com of 2011. The article “Five Emerging Trends in the Foodservice Industry” by Steve Prodger, vice president of food services at Empathica, scored the #9 spot on the list.
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Posted in: How Do I Build Loyalty, Advocacy & Acquire More Customers
January 13, 2012
This coming year will be equally challenging to 2011. While the economy is continuing to show signs of life, some of the macroeconomic negative influencers still exist. On the positive side, several emerging trends in retail pose significant opportunities for savvy retailers to grow their market share.
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Authored by: Empathica
Posted in: What do I Need to Consider When Choosing a Vendor?
December 19, 2011
Earlier this month, I had the opportunity to submit an article to Customer Experience Magazine. With the holiday shopping season in full swing I discussed how the rush of customers at the end of the year is both a great sales opportunity but also a time when customer experience is put to the test.
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Authored by: Steve Raher
Posted in: What are the Best Practices for Setting Up & Running a Program?