February 15, 2013
This article detailed a bad experience the author had at an electronic store when trying to exchange his newly bought television for a warranty. Learn what to do when your store receive negative feedback and how to ensure your store to always deliver consistent customer experience.
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Posted in: What are the Best Practices for Setting Up & Running a Program
February 4, 2013
One of the challenges that local restaurant managers have is that with the hustle and bustle of day to day operations it’s difficult to stay on top of staff to ensure they are doing all the little things that make a difference all the time. That’s where the action driving capabilities of today’s CEM solutions can come in to play.
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Authored by: Steve Prodger
Posted in: What are the Best Practices for Setting Up & Running a Program?
January 28, 2013
This Empathica whitepaper, entitled “Social CEM: Moving Beyond Customer Loyalty to Customer Advocacy” explores the challenges brands face when it comes to developing an understanding of guest loyalty and advocacy in this socially connected world. The whitepaper further makes recommendations for brands to manage the Social Customer Experience.
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Posted in: Featured Resource Why Implement a Customer Experience Management Program
January 24, 2013
This article reveals several findings from 2012 Tork Report which concluded that 92 percent of U.S. consumers said they will complain about an unfavorable dining-out experience. Read this article from fastcasual.com and learn how to identify those dissatisfied customers and resolve the issues before they have a chance to make a complaint on social media
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Posted in: Why Implement a Customer Experience Management Program
January 14, 2013
In this article, the author predicts that 2013 will be the year of the customer. Read these five trends and learn how customers will take center stage in this exciting year.
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Authored by: Brennan Wilkie
Posted in: What are the Best Practices for Setting Up & Running a Program?
January 9, 2013
This article from TIME.com outlines three factors contributing to the fading of automotive customer loyalty. Learn how your satisfied customers can help you build customer loyalty.
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Posted in: How Do I Build Loyalty, Advocacy & Acquire More Customers