Marketing Science & Customer Experience

Interview with Empathica’s Executive Officers

Watch the full Interview

Empathica Featured on 21st Century Business Television, on Fox Business Network and CNBC

The Empathica interview, “Marketing Science & Customer Experience” was aired on 21st Century Business on Fox Business Network in October 2011.

This award winning international television series featured Empathica’s Mike Amos, Chief Executive Officer, and Dr. Gary Edwards, Chief Customer Officer, and focused on using CEM programs to improve productivity and profitability. Particularly in an unstable economy, prominent customer service can propel businesses to improved profitability and the ability to differentiate from their competitors. Empathica automates the measurement and management of customer loyalty and assists businesses in building the intimate customer relationships required to deliver improvements in customer satisfaction that ultimately drive customer advocacy and fuel brand growth.

Interview Segments

Part 1: The challenges that businesses face in their ability to achieve a superior customer experience  | 

Part 2: How does Empathica help a company better manage a customer’s overall experience?  | 

Part 3: What are the benefits that companies are hoping to achieve through a CEM program?  | 

Part 4: What are the specific areas that Empathica focuses on in the broad field of CEM?  |  

Part 5: What do you believe are the fundamentals of delivering a good customer experience?  | 

Part 6: What are the key loyalty drivers that brands need to focus on?  | 

Part 7: How is CEM different from Mystery Shopping?  | 

Part 8: How is Empathica’s approach unique?  |  

Part 9: What can a company expect to achieve financially if they implement your system?  |