GoRecommend Case Study
How it Worked
Red Robin invited customers to make a personalized recommendation at the end of their customer experience survey. By asking a few simple questions Red Robin identified satisfied customers and through a seamless transition to the GoRecommend application, invited these brand advocates to recommend their favorite Red Robin location to their friends via Facebook, Twitter and email. Red Robin also used GoRecommend to invite advocates and their friends to join its official Facebook page as a way to continuously grow the brand’s fan base.
- Over 46,000 Red Robin advocates have recommended their favorite Red Robin location to over 7.3 million friends and followers.
- 50% of Red Robin advocates joined the Red Robin Facebook page via GoRecommend, resulting in over 15,000 new fans of the brand.
More about Red Robin
Founded in 1969, Red Robin is best known for its gourmet burgers and bottomless steak fries. Red Robin operates over 350 casual dining restaurants located in the United States and Canada.