Warner Bros – Sex and the City: 2
GoRecommend Case Study
How it Worked
Movie goers were invited to recommend Sex & The City 2 for a chance to win a $1,000 shopping spree and tickets to the advanced public screenings for the movie. Links to the application were also added to the movie’s web properties and to the brand’s Facebook page. Movie goers who recommend the movie to their friends were invited to join Warner Bros. Canada’s Facebook page and each recommendation included a link to the Sex & The City trailer.
- 1 in 3 people invited from direct invitation made a recommendation
- Within the first 72 hours: 131 recommendations, with movie trailer, posted on over 30,000 individual Facebook newsfeed posts
- In the first 24 hours of the campaign the number of people who ‘like’ Warner Bros. Canada on Facebook doubled
More about Sex and the City: 2
Warner Bros. Studios Canada used GoRecommend as a way to generate buzz for the opening weekend of the movie Sex & The City 2.