Engaging the Social Consumer – millennials and banking
Posted on Wednesday, June 20th, 2012 by Empathica
The hottest topic of the day seems to be the new behavior and expectations of Gen Y or the Millennial generation. This generation born in the 1980’s is the generation that is more likely to use a cell phone to send a Facebook message, than to place a phone call. They are also a demographic with tremendous purchasing power, which will continue to increase over time.
In the world of financial services the past several years has been a period of slow growth and conservative forecasts. The seemingly endless recession has consumers everywhere tightening their purse strings and watching their investments, and wary of which institutions to trust. As a result banks have had a difficult time in being able to connect with new customers and grow their customer bases. Along with that they have been overlooking that same Millennial generation as a potential source of new customers.
Empathica, along with the BDI Institute, will be hosting a live webinar session “How to Engage Millenials for Financial Services through Social Media” where we will discuss:
- How financial institutions are using social media to build customer relationship and loyalty with Millennials
- How leading brands are leveraging brand advocates to build online, peer-to-peer recommendations and advocacy
- How leading companies use tools to listen to customer feedback and create great customer experiences that drive sales via on social media
- Case studies on how financial institutions are using social media to increase customer acquisition and drive revenue through word of mouth
I encourage you to attend and please leave any feedback you may have on what you learn here on my blog.
This entry was posted in Why Implement a Customer Experience Management Program? and tagged banking, Brand Advocacy, customer experience, customer experience management, customer feedback, financial services, loyalty, social media. Bookmark the permalink.